Open Table benefits by getting more people to skip the restaurant’s website entirely and book directly through Open Table. There they can steer customers towards 1000 point tables and rake in even higher profits. The trick is drive as many people as possible to book directly through your website where they will cost less than booking directly through the Open Table website. This blog posts talks about how. Read More →
We manage websites for a lot of our clients. Several have been approached by web designers encouraging them to spend heavily on a custom built mobile optimized website. While that may be a worthwhile investment if the price is right, in most cases mobile users only need a few key features. We were able to build all of those using data we already store in Reservation Genie. So we went rolled it out as a perk for being a Reservation Genie customer. Read More →
The online marketing game can be a little overwhelming for restaurant owners. I feel the same way in a kitchen. It starts with learning to use Google Analytics to measure your website performance. But since stats are really only as useful as the data you compare them to, and even if you have Google Analytics set up already, you need a comparison test to truly gauge your results. So, we sampled 10 of the restaurant websites we manage and put together some metrics to give you something to measure your results against. Read More →
Courting concierges to send their guests to your business requires building a relationship. A lot of restaurants think that by passing out free appetizer cards concierges will suddenly start sending them hundreds of customers every week. While offering a guest perk to concierges is something we highly recommend, it’s more about building a relationship with the concierge. You have to ensure them their guests will have a great experience and demonstrate that you appreciate their referrals. Read More →
We decided to offer a 90 day free trial to restaurants that have left Open Table as a way to explore Reservation Genie risk free. We figure restaurants that left Open Table probably didn’t like their billing structure, so our $49 monthly fee and lack of cover fees from regular customers might appeal to them. The 90 day free trial will give them time to see that customers are A-OK booking reservations through other systems (the end result for customers is the same…they just want a reservation). Restaurants are so nervous they’ll lose business that they feel trapped by Open Table. Read More →
We overhauled our reporting section today and added interactive graphs that allow you to view your data in interesting and insightful ways. If Peter Drucker is right, and what gets measured really does get managed, then our goal is to give management a few more resources and some added transparency. We rolled out new reporting pages for all the following reservation types: Read More →
We updated our VIP system today so that it rewards the top 10 most active customers with VIP perks at participating venues. The idea is to combine the gamification principles behind successful concepts like Foursquare and Gowalla with discounts for loyalty in a way that benefits both the customer AND THE RESTAURANT.
We don’t charge a percentage of the deal like Groupon or cover fees like Open Table; restaurants give perks directly to the customer. By eliminating the middle man, restaurants can afford to be more generous, which translates into better deals for guests over time. Because at least one visit at regular prices is required to become a VIP, this new program also eliminates the attraction of “couponers” who move from deal site to deal site looking for bargains. Read More →
We updated our how our Notes System works today to be more effective as a communication tool with customers. Previously, we had a single note field that was connected to the reservation (customer notes that stay with the customer throughout their booking history are not affected by this change). Customers could add a reservation note to the venue when booking a reservation and clients could add a note that went to the customer when adding a reservation to the system manually that came over the phone. This note was sent to both the customer and the venue. Because they shared the same field it got a little confusing to know who was writing the note. Also, some clients had asked for internal notes that the customer did not see.
So we added a couple of options and changed the way they’re displayed so that it’s easy to figure out what each note does. Read More →